Question No 35:
Company D is about to launch an innovative and unique product which may face direct competition within three years. The company needs to achieve a rapid payback on all investments because it has limited access to external finance.
Which is the most appropriate pricing strategy for company D's new product, and for what reason?
A. Market skimming because it exploits areas of the market which are sensitive to price.
B. Penetration pricing because it can be used to rapidly build sales volume in mature markets.
C. Market skimming because it enables high prices to be charged to buyers who want the product as soon as possible.
D. Penetration pricing because it can be used to rapidly build sales volume in high growth markets.
Answer: C
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